Promotional Products
Keep Them Coming Back for More.

You’re the person in control of your company’s image. You and your marketing plans are all that stands between a so-so year and a year filled with happy customers who seem to be attracted to your service with little to no motivation. Are you going to succeed, or are you going to leave that great year to chance? Here’s how you can succeed with the use of promotional specialty items, a great message, and a well planned campaign: Discover your message. Find the right product. Connect your business to the message using the promotional items and find that your successful when you do it right.

Bringing Them Back with Promotional Pens
One of the most common promotional items that have found a home in millions of people’s pockets is a pen from a local or national printer. Many returning and new customers have cited, when they use the free pen provided by a company, they find themselves deciding to contact that company when in need of services. This is how the promotional item benefits the user as well as the company that delivered it promotional product to the client. Finding the right promotional item really can be that simple.

Providing Them with a Calendar
Companies should look only as far as their past and current clients when deciding on the perfect promotional item. Smart businesses look within when finding new ways to reach potential clients. Are you a company that has a cyclical flow of business? Many companies find that a calendar can be a great tool to attract potential customers when the time is right. The time is right when your calendar announces it’s time to visit your business for the seasonal products you provide. Business use promotional items for more than attracting new clients. These products include logo branded casual wear, shorts, and products that employees are able to wear or exhibit during times of customer contact.

Fulfilling a Need or Want
Many successful marketing campaigns have been delivered from professional companies whose customer is less than professional. Koozies, Sun glasses, knives, watches, bottle openers, lighters, and caps can all be branded with your company’s message and given to your most reliable customers. Hunters and sportsman find many times to utilize these types of promotional items. In fact, some of these potential clients keep these items for years and years, using them regularly at specified times and activities. These products can harness you a great advantage against competitors who choose not to benefit from a successful promotional campaign.

Does your company rely on professionals who utilize your services to expand their ability to do more business? Think of how much they might enjoy a set of branded golf balls, quality visor with your company logo. These items find their way into regular use. Your customers may even come back for more when they have used the first product you gave them. This in itself would be reason to come into your shop, thus making them susceptible to your great product and service.

Doing the Good ‘Ole Bait and Switch
The list of successful promotional product campaigns can be shown to go back all the way to 1880 with William Wrigley who gave away chewing gum to announce and promote his Wrigley’s Scouring Soap. It didn’t take long for the people to speak. “Forget the Soap, give me more gum!” Business uses of promotional products continue, and in the early 1980’s Michael Dell flooded the country with mouse pads. These types of campaign work when you are wise in connecting the right product to the right message, and you follow through on the plan by developing a company wide association with the campaign.

Sending a Messsage
Discover how many different products are being used as promotional products that succeed at attracting new and existing clients to your shop. Koozies, Imprinted Stress Balls, Custom Coolers, Logo Ceramic Mugs, Debossed Pad folios, Personalized Travel Mugs, Promotional Pens, Custom Mouse Pads, Polo Shirts, Printed Flashlights, Personalized T-Shirts, Corporate Apparel, Custom Golf Balls, Embroidered Hats, Promotional Tote Bags, and so many more items can be used to deliver a message about your company to potential clients who will use the product, and have an action triggered by the information listed on it. Connect with your customers on a whole new level.

As you sit at your desk, you can find a number of products that you use every day that can branded and given to potential consumers. Are your office supply revenues shrinking because regular customers are visiting the competition? Get them back in your store by having your company message displayed on their desk’s mouse, mouse pad, pen, or stress ball. These simple messages speak volumes when your clients least expect it. Having your message where the point of need is confirms your commitment to be successful. You want to take charge of your company’s future, and you’re going to pull out all the stops to get to the place every company wants to be, first choice of its customers.

Be wise, be informed, have a plan, and execute the objectives. This is how to make your promotional product campaign work and work well. Promotional Products do keep them coming back for more when they are coupled with a good plan and objective execution.