Reasons to Use Eco-Friendly Promotional products
In a very competitive marketplace, every business or service needs something that sets it apart from the competition. In some cases, this is as simple as setting up shop where the other guy isn’t. However, this only works as long as no one exists to compete with. The moment another person, place or organization shows up that offers the same products or service that you do, the moment you need to begin to find ways to stay fresh and new in peoples minds.
Setting Yourself Apart from the Competition
When this problem first happens, a good promotional blitz is generally enough to do the trick. However, most people come into competition ready and they tend to respond with a similar tactic. Now you both have done promotional blitzes and you now need to think of yet another way to set yourself apart from the other guy. This becomes a case of not how you sell what you are selling, but what you sell.
One of the fastest growing markets today is the eco friendly product market. The reasons for this are many. First there is a genuine concern among many people that if we don’t start treating our planet better we won’t have a planet for tomorrow. Another reason for this is that it is becoming apparent that using eco friendly materials can actually save money in the long run. If you are faced with some competition and they have not done this, or even if they already have, perhaps it is time to go eco friendly.
Sending a Message
This does not mean you need to immediately invest millions of dollars in infrastructure to accomplish. The simplest way to start going eco friendly is to find a group of eco friendly products that work for your business. This will be easier for some businesses and services than others but it can by done by everyone. Once you have made this change it is time to kick in the old promotional campaign engine and get the message out that you have made a commitment to do business in a way that is better for the planet and the community.
Now, before you begin to order your promotional products to spread your message of change it is important to realize that if you are using the eco friendly revolution as your source of promotion that you get eco friendly promotional products. Do some research here and make sure you are getting the best in eco friendly stuff, because the last thing you want is to be considered by your customers as a hypocrite. It is a small step but a very important one nonetheless.
Launching a Major Campaign
Once you receive your eco friendly promotional products it is time to launch the biggest and most amazing promotional campaign you have ever done before. The reason for this is not just because you want people to know you have made a change, it is also because you want to convince this change is something they need to make as well. This plays into your court because if you are considered the source of a customers education on a new and better way of life than it is very likely they will remain your customer for a very long time indeed.
Another reason you want to be so forward with your message is that you are having to rebrand yourself quite a bit to pull this off. While it is certainly worth doing, it is going to take work to change the minds of people who have done business with you for years to see that you are indeed taking these steps to become more eco friendly. It is going to be a tough road, and there may be times you want to quit.
When this happens simply order another batch of eco friendly promotional materials, remind yourself that not only are you helping to save the planet but you are making a smart business decision that is sure to leave you in good shape for a very, very long time. In the end, this is a step that almost everyone will have to make, so be a pioneer and reap the rewards of being one of the firs to promote eco friendly business practices.