What to Include on Promotional Products

Promotional products are without a doubt one of the best way to get the word out about anything. Given their variety they can be used for almost any type of promotion. From huge promotions designed to grab the attention of an entire country, to smaller promotions designed to gain money to pay for a small public park, these products are in use every day and every where. Given their wide use and function it would seem that there would be no problem in deciding what to put on your own promotional products. Yet sometimes this can be a much more difficult decision than originally anticipated.

Determining Your Goals
One of the reasons this decision can seem so problematic is that most promotional product companies encourage you to choose only one or two different designs. The reason for this is about simple economics. Yet when you are looking at purchasing thousands of a single item, and you can only select a couple of different designs, you want to make sure you put the right thing on it to make your promotion a success. While there is always the option of ordering thousands of different items each with their own design this is obviously not the most cost effective method. What is needed here is some thought into what you want the promotional campaign to achieve.

Is the purpose of using promotional products designed to get people to think about your purpose? Or is the purpose of the campaign designed to increase awareness of your business? The answer to this question can go a long way toward answering the question of what you want to put on your promotional product.

Some other questions to ask yourself include ideas about if you want your logo on the product, or simply and address and business name, or perhaps just a catchy phrase. After all if the promotional product is meant to reward loyal customers, it doesn’t make much sense to give them pens with the store name when they already know of the store. Yet giving them a keychain that says thank you would be a bit more effective. Again it is obvious that the purpose of the promotion is extremely important in determining exactly what you will be putting on the promotional product.

Considering Special Circumstances
Some of the basic things that should be considered on almost every promotional product is the name of the store, organization, or cause that is giving out the product. After all, the purpose of these items is to promote a specific business, item, or idea. Yet sometimes this most basic thing is either completely forgotten or not used for another reason. While there are times when it may be an appropriate thing to not include the name of the business, these are seldom and should only be done after much consideration.

Another common thing to put on a promotional product is the address and phone number of the business, cause, or person giving out the product. This is a great way to get attention out about new businesses, services and other things that are first starting out. It is also a useful way to advertise the above when resources are not as fluid as you would like. However putting the name, address and phone number on a promotional product requires several characters and can be quite expensive.

Whether you choose something as simple as the name of your business, or something as complex as a multi colored logo to go on promotional products, the key to remember is that this is a great way to get the new out about whatever you want. While almost everyone uses them, with some thought and preparation it is not that hard to stand out from the crowd.

If you keep in mind that the purpose of promotional products is to promote you or a product, then you will most likely make decisions that will yield a positive result. However please remember that no matter how good the promotional product, there is still the fact that you have to come through with a good product or service if you want to succeed. While a good promotional product can help, it can’t do everything, or at least right now.