When to Give Away Promotional gifts

One of the toughest decisions to make upon the start of a promotional gifts campaign is when to give away the promotional products you have had made for it. This may actually seem to be an easy decision at first, simply start to give them away in a mad free for all the moment you get them all. However this may not be the most effective method. After all you have put some money into the promotional product in the hopes of a return on your investment. So it would make sense to be as careful and thoughtful as you can when giving away products that are meant to promote something.

Deciding Your Purpose
The key consideration to give voice to is what the promotion is meant to achieve. If the promotion is meant simply to get the word out about your business, product or service, then giving it out at every single opportunity is a very appropriate thing. However if there is a more defined role for the promotional product, such as promoting a the sale of a new item, then it might be better to reserve those items for times when the promoted product is sold, or at times when interest can be generated.

Another common time to give away a promotional item is when a certain amount is spent. This way of giving away promotional items is often used when trying to encourage a customer to spend just a little more money. This has proven to be a very effective way of increasing revenue for several organizations.

Choosing the Right Time
Not only should you consider what the promotion is meant to achieve, there is also considering the timing of the promotion. Many promotional products are ideal to generate interest during a specific season, holiday or event.

Where would we be without the iconic images of Christmas?
If you want to encourage sales for Christmas, then give out a bunch of promotional products that are red in green in color, or have familiar images such as Santa and the reindeer. This same technique can be used for Thanksgiving, Halloween, and even Easter. All of these times are a great time to give away promotional products. Also the change of seasons and their associated activities can lead to opportunities.

When winter is starting to show its frosty gaze, what could be a better promotional product to give away than a shovel or pair of gloves? Or when spring starts to come around think about giving away a set of barbecue tools for every customer who buys a certain amount of goods. After just a bit of thought it is pretty easy to come up with ideas that match the right time and season.

Another interesting way to look at the right time to give away promotional products is basing it on the time of day. Giving out promotional products to customers who show up at certain times is a great way to introduce things such as expanded hours. Also giving away time appropriate promotional products such as sunglasses in the day and flashlights at night as customers walk in is a good way to get them focused on other similar products. Also giving away promotional products based on the day of the week could yield promising results as well.

A majority of people do yard work on Saturday, so maybe giving away a rake on Friday could encourage them to buy other yard work supplies as well. One of the main advantages to using either of these methods to determine when to give away a promotional product is that very few places do this so it will also help you stand out a bit more.

As can be seen, timing is just as crucial in determining how to give away promotional products as all the other things that are to be considered when designing a promotional campaign. However while initially this may seem a daunting task, anyone who is willing to give their time and creativity to this aspect of giving away promotional products is sure to come up with some wonderful innovations. The trick is not to let yourself get intimidated, believe in your idea and give it your all. After all it can be kind of fun figuring out different reasons and times to give out promotional products.